5 Corporate Communication Jobs
- Public Relations Director
- Media Relations Manger
- Public Affairs Officer
- Online Editorial Director
- Communications Manager
Corporate communication is an exciting field with various job opportunities. After starting in any number of entry level jobs, a committed, goal-oriented employee can often rise through the ranks and land one of the prized managerial positions, earning a substantial annual salary. Communication jobs within the corporate sphere focus on the management of the company’s image and include both internal and external communication. Below are 5 communications jobs in the corporate world.
Related Resource: Top 20 Best Online Communications Degree Programs
1. Public Relations Director
A Public Relations (PR) director attempts to engage a target audience by designing and implementing marketing strategies that generate positive brand awareness. A PR director ensures brand consistency and cultivates external relationships with the help of a PR team. The PR director spearheads campaigns that increase the awareness of the brand through events, press releases, and organizing interviews. It is the director’s job to track and influence media coverage and report on the campaign results. The position requires creativity and leadership to initiate and coordinate successful campaigns.
2. Media Relations Manager
A media relations manager is closely related to the PR team. The media relations manager focuses on the company’s relationship with the media, often preparing press releases, press kits, articles, and other media content. In essence, the position is responsible for managing the flow of news from the organization to the public through various media outlets. In addition to organizing press events, the media relations manager may also serve as a media spokesperson for the organization. The position requires research skills and attention to detail for the effective preparation of briefing materials.
3. Public Affairs Officer
Public affairs officers, also known as public affairs specialists, are among the many individuals who help maintain the relationship between an organization and the public. They are generally the face of the company, representing the organization in the media or at formal events. A public affairs officer will prepare formal statements and speeches, often expressing the organization’s vision or goals. They may also train company executives in public speaking and speech writing to ensure consistent messaging. The position requires effective public speaking skills and the ability to work under multiple deadlines.
4. Online Editorial Director
An online editorial director should not be confused with an individual who edits online content. An online editorial director is an executive position that works in conjunction with the rest of the executive team to develop the overall vision for corporate publications online. The online editorial director may hire individual editors for various online corporate publications while ensuring a cohesive message across the platforms. The online editorial director is responsible for the quality of each publication, so effective hiring skills are important. The position requires an ability to organize, prioritize, and delegate.
5. Communications Manager
A communications manager helps an organization develop a vision, mission, and company values. A communications manager ensures that the brand message aligns with a company’s core values and is consistent through all departments and outlets. A communications manager will often authorize media campaigns and marketing materials. In addition, a communications manager will often play a key role in the creation of a company’s annual report. The position requires the ability to be creative, strategic, and operate in a fast-paced environment.
Corporate communications managers can work in a variety of industry making a sizable income, according to the Bureau of Labor Statistics. Before deciding on one of these positions, students should research their options well. Planning a career path from entry level positions to key positions is worth the effort.