Corporate communications is an important field that many may not even be aware of. Professionals within this specialty help to maintain organization within companies, as well as between businesses and their various stakeholders. These professionals can hold a number of different positions and work within several different industries, including governmental, private sector, and nonprofit. Anyone who is proficient in both written and verbal communication may be interested in securing a position in corporate communications. Let’s take a look at some of the most common positions available.
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Marketing Communication Specialist
Marketing communication specialists are responsible for helping to create and design marketing materials for various media formats, including online, print, radio, and television. They should have design skills and be proficient in sales and advertising, as well. These professionals often work as a team.
Communication Coordinator
One of the most common jobs in the corporate communications field is that of communication coordinator. These professionals are responsible for maintaining company reputation and sometimes handling marketing communication procedures. Communication coordinators often deal directly with the public. Therefore, it’s crucial that they have strong verbal and written skills and work well under pressure. Marketing and public relations knowledge is important to this role.
Public Relations Specialist
Anyone working within a company’s public relations department is charged with promoting the business to the community and potential customers. They do this through press releases and often collaborate with the marketing department on advertising and branding. It’s also the PR professionals who handle crisis and reputation management in order to ensure the organization is seen in the best light possible.
Marketing Communication Director
The marketing communication director leads the marketing team and is responsible for developing a company’s marketing strategy. They may also be involved with some public relations activities. They create and maintain company branding, as well as research customer demographics to ensure messaging is accurate and on-target.
Organizational Development Specialist
Organizational development specialists are in charge of a company’s overall improvement. They must coordinate with each and every department within an organization to ensure that the company is moving forward in a strategic manner and reaching all planned milestones. This requires a great deal of organization and vision. These specialists must keep everyone on the same page. They need to develop strategic plans, along with methods to analyze and evaluate these strategies. In addition, they are responsible for working and communicating with all departments to create proactive measures to compensate for lack of progress or failed planning.
Companies that thrive in today’s challenging business world do so, in part, through transparency, as reported by Inc.com. This takes skilled communications leaders. Many entry level jobs require a bachelor’s degree in journalism, communication, marketing or similar subject. Management positions may require a master’s degree or several years of experience within the field. Understanding the types of jobs available within the industry can help individuals to determine a good fit. A career in corporate communication can be quite challenging and rewarding, offering something new each day.